Writing services address one of content marketing’s top challenges: creating enough content to keep readers engaged and to provide real value for your audience. For most marketers it’s not possible—or desirable—to create all the content you need in-house. Curata recommends a content mix of 65% created, 25% curate and 10% syndicated content. This mixture allows you build your reliability by assembling expert outside perspectives for your audience, while lightening your production load and still offering significant, unique content.
Content curation is a great medium to publish high quality, relevant content on a consistent basis. However, content curation can’t stand alone. Original created content is the linchpin of any content marketing strategy.